PPC Specialist

Job description

About HMA:

We are a healthcare marketing agency specializing in helping medical professionals and clinics grow through innovative digital marketing strategies.

With deep industry knowledge, we offer services like SEO, PPC management, social media marketing, and website development.

Our clients include top-tier healthcare professionals across various specialties, and we pride ourselves on delivering measurable results, increasing patient inflow, and driving long-term growth.

The Role

Paid Ads Executive

• Planning, developing and implementing effective PPC campaign strategies
• Researching and selecting appropriate keywords to target
• Setting budgets and bids for campaigns
• Monitoring and analyzing campaign performance to measure effectiveness and identify opportunities for improvement
• Testing and optimizing keywords, ad copy, landing pages and bidding strategies to improve campaign performance
• Creating and presenting performance reports
• Staying updated with PPC and SEM trends and best practices
• Collaborating with other team members, such as SEO specialists and content marketers, to align campaign strategies and goals
• Providing recommendations and strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search

There’s so much more we could list, but the most important requirement.

A genuine passion for marketing and the drive to continuously learn and adapt in this ever-evolving industry.

Why This Role is Amazing

●    Work-from-home opportunity with flexible hours.

●    Client-facing role that helps improve your sales and communication skills.

●    Exposure to international clients and diverse projects.

●    Opportunities to expand your skills across other platforms like Meta Ads, LinkedIn, and Instagram.

●    Coordination with cross-platform teams including content, design, development, and organic marketing.

●    Competitive compensation to match your skills and experience.

Is This You?

●    Individuals who can provide proof of their work experience and accomplishments listed in their resume.

●    Passionate marketers who are eager to dive deep into performance marketing.

●    Candidates who are ready for a client-facing role and thrive in building relationships.

We’d Love to Hear from You!

If you’re passionate about marketing and eager to grow, we encourage you to apply! Even if you don’t meet every requirement, we value potential and a willingness to learn.

Join our team and thrive in a supportive, growth-focused environment!

Ideal Profile

Our Requirements:

• 6month-1 years of experience in managing Google Ads campaigns.
• Proficiency in Google Tag Manager and Google Analytics.
• Familiarity with automation tools for improving campaign management efficiency.
• Experience in creating and optimizing paid ad campaigns across Google and Meta platforms.
• Strong understanding of PPC best practices, including bid management, keyword strategies, and ad copy creation.
• Knowledge of A/B testing strategies for ads and landing pages to improve performance.
• Experience in tracking and measuring conversions and setting up goals for clients using Google Ads/Google Analytics.
• A data-driven mindset with excellent analytical skills to interpret trends and optimize campaigns for best results.
• Strong communication skills—both written and verbal.
• Highly responsive, proactive, and able to prioritize tasks in a fast-paced environment.
• Arabic and English Compulsory

What's on Offer?

• Opportunity within a company with a solid track record of performance
• Flexible working options
• Fantastic work culture

Required Skill Profession

Business Operations Specialists